Job Purpose

This is a key role in the company charged with the responsibility to develop implement, track and optimize our digital campaign across all digital channels. The successful candidate will be expected to develop digital marketing strategies, executions plans and sales budget.

Key Responsibilities

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against the set KPIs
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Build a large database of existing customers including Developers, Specifies, Contractors, Hardware Shops, etc. database, internet generated customer data and any database which may be relevant in achieving the e-mail marketing objectives.

Qualifications

• Bachelor Degree with Post graduate diploma in professional Digital Marketing.
• 4+ years of experience in digital marketing
• Some experience in sales & marketing
• Proficient using marketing automation technology
• Good Knowledge of latest digital marketing trends