Product Manager
Manufacturing
Job Summary
Location : Nairobi Kenya
Total View :789
Job type : Full Time
This job has already expired
Industry
ManufacturingJob Description
Roles & Responsibilities:
- Carry out market research, analyze market data for all the products - generate and present reports on the same.
- Continuously evaluate and enhance the product line up.
- Ensure market share targets are achieved.
- Ensure sales strategies are in place to ensure sales growth targets are achieved.
- Forecast quantities for the assigned categories and ensure projections are up to date.
- Fully understand the value chain for key products and investigate options for projects and partnership for incremental business.
- Have full product knowledge of assigned categories.
- Implement sales promotions and marketing activities based on approved marketing plan.
- Keep abreast and be well updated on all competitor and market information.
- Maintain and enhance relationships with team and stakeholders.
- Manage the existing product and service portfolio ensuring that financial criteria, customer needs are met and brand character developed.
- Produce an integrated annual marketing program and campaign plans.
- Produce annual product & brand strategies for selected category which define market offer and positioning within your scope.
- Resolve any other issues pertaining to the assigned category.
- Train the sales team as well as the dealers and salesmen in the market.
- Work closely with the Sales and Marketing team to ensure that new products and services meet market requirements and financial criteria
Minimum Requirements:
- Degree in Business, Sales or Marketing or any other relevant field.
- MBA will be a Plus.
- 5+ years experience in sales or marketing role in the press, publishing and stationery industry preferred, with at least 3 years in a senior level commercial role.