Brand Activations Associate
Renewable Energy
Job Summary
Industry
Renewable EnergyJob Description
Roles and Responsibilities:
1. Trade support.
● Work closely with Country Business Leader and Regional Business Managers to align trade marketing activities/campaigns.
● Take the lead in the activity planning process, clarifying trade activity objectives, activities, and schedules.
● Provide market, in-trade, and competitor insights into the brand processes.
● Ensure synchronization of the trade activities with the overall brand plan.
● Planning and execution for new products and service launches.
● Conduct regular trade visits for research and to assess activations and launches in key markets.
● Pre & post-marketing campaign evaluation through estimated ROI and market feedback as well as market data readings when applicable.
● Assess success & prepare closing reports for all campaigns and launches.
● Track monthly competitor activities & generate monthly competitor reports.
2. Trade visibility.
● Work closely with the procurement team to requisition branding materials, POSM, merchandise, and other resources required for visibility drives across the country.
● Management of all local council requirements related to visibility.
● Carry out audits as per market itineraries to evaluate the execution of trade visibility as per required standards.
● Manage appointed agencies & train them on visibility guidelines and picture of success.
● Take the lead in the development & deployment of all marketing materials.
● Furnish the input needed for budgeting for visibility and any other BTL materials.
3. Store branding.
● Ensure store location is at a vantage point and within company standards.
● Supervise and coordinate with suppliers to ensure timely execution of store branding as per signed-off artwork, set standards and Turn around timelines.
● Carry out regular checks to ensure all company stores are neat, maintained well, and do not have clutter.
4. Agency management.
● Develop and manage close relationships with agencies and suppliers.
● Drive cost productivity in procurement.
● Manage agencies in the implementation, execution, and evaluation of marketing campaigns.
● Work closely with finance to share activity costs forecasts for proper financial planning and efficient achievements.
Minimum Requirements:
- Degree in a business-related field.
- 4+ years of experience in Trade Marketing in the FMCG , Telco, or Renewable energy industry.
- Eloquent in both English & Portuguese.
OPEN FOR MOZAMBIQUE NATIONALS ONLY