TRADE MARKETING EXECUTIVE

Reporting to:  Marketing & CEX manager

Job Purpose

Trade Marketing Executive is responsible for creating new sales opportunities and supporting the business with activities that lead to revenue. Is responsible for planning and executing trade marketing activities across the company product and service portfolio in an effective and efficient manner.

JOB ROLE AND RESPONSIBILITIES:

• Develops, aligns and executes trade marketing and promotional plans that are aligned with the company’s overall brand strategy
• Assists in managing business process which ensures effective communication and liaison between Sales, AFS, Marketing and other departments in order to optimize key business opportunities.
• Works closely with Sales and AFS teams to identify customer needs, develop and execute programs that drive sales growth
• Manages budgets for trade marketing initiatives, tracks ROI to ensure efficient use of resources as well as captures learnings on best and worst working initiatives
• Monitors competitor activity and keep up to date on industry trends to inform trade marketing strategies (pricing, service plans, special promo offers etc)
• Generates reports on trade marketing activities and share insights with relevant stakeholders; keeps tracking of running programs and makes sure they executed timely
• Collaborates with cross-functional teams to develop and contribute to integrated marketing campaigns
• Runs constant evaluating and monitoring of existing trade marketing and promotional programs and make recommendations for future improvements in timely manner
• Analyses both internal and external sales (retail and wholesale depletions, KMI and other available in market data) to identify distribution gaps, threats and opportunities for the channels
• Assists in the development of annual trade marketing budgets and long-term strategic plans
• Generates actionable insights from a range of data
• Develop and sell concepts based on data and insight
• Works with Demand Planner to monitor and improve accuracy of category sales forecast by channel/business unit, in accordance to the monthly forecast schedule.
• Interacts with Sales, AFS, Customer service & Marketing regarding deadlines / lead time required for promotions, price changes, new products, POSM and others in order to ensure on-time and effective implementation.
• Monitors and implements price surveys on selected competition (focus on Parts) to track and graph trends over periods of time, for purposes of recommending for pricing strategies based on information received.
• Supports new product launches whenever required

Desired Skills & Qualifications:

• Bachelor’s degree in marketing, business, or related field
• Experience in trade marketing field , 2 years, preferably in large scale or /and multinational companies.
• Proven track record of developing and executing successful trade marketing programs with KPIs achievement
• Strong analytical skills and experience using data to inform decision-making, good numerical and math skills
• Good understanding and experience in managing and reporting budgets, good commercial awareness