Job Summary:

Responsible for the creation, ongoing review, and implementation of Product Marketing strategy with the objective to increase demand for the Company’s Payment Solution. Key to this role would be planning and executing product positioning, creating supporting content, facilitating product launches, product messaging/communication, and product-specific campaigns that align with the strategic objectives of the company & Network International.

Roles & Responsibilities:

• Implementing the Product Marketing Strategy with the objective to increase demand for the company’s payment Solution.
• Create demand for value-add products such as the company’s payment, Mobile, the company’s Card, and others through effective positioning, messaging, and promotions.
• Evaluate existing product positioning both internally and externally and define the target market per product.
• Define the value proposition supported by clear and effective communications, messaging, proof points and value statements for each product.
• Write compelling copy that resonates with each audience and channel.
• Develop and execute campaigns around product launches and enhancements.
• Ensure all elements of product launch are engaged; digital, social, PR, SEM, content etc.
• Liaise with Marketing Subdivisions to ensure alignment between product/content/regional/design strategies.
• Prepare and compile product marketing materials.
• Lead the company’s payment product communication, positioning statements, and materials. Serve as the marketing expert for our product set.
• Collate and coordinate design of presentation material around each product – this includes sales presentations, brochures, e-books, etc.
• Ensure all product marthe keting materials are updated and accessible across the organization.
• Responsible for making sure all product marketing materials are up to date and available.
• Produce actionable weekly and monthly product marketing reports.
• Analyze sales & channel data per product line to understand gaps in product positioning and amend accordingly.
• Ensure sales team is equipped with relevant product information for events.
• Coordinate with product marketing team relevant sales presentations or product support collateral for events.
• Ensure relevant product awareness fothe r specific events and regions.
• Collate the required budgeting information for marketing initiatives.

Minimum Requirements:

• Degree in business related field
• 4+ years of product marketing experience in the financial sector
• Exposure to a wide range of marketing functions, including events, communications, advertising, branding, digital marketing, and social media.
• Experienced in all elements of B2B Product and Brand Marketing, with a solid understanding of communication, copy writing, and exhibit strong leadership characteristics.