Job Purposes: The job requires a deep-rooted understanding of the use of sales drivers (Visibility, Quality, Distribution, Price, Promotion, and Persuasion) to grow the brands. It also requires great leadership skills; influencing skills; strategic thinking and above all, motivated, resourceful individuals.

Roles & Responsibilities:

1. Developing and implementing growth drivers for Hypermarkets, Supermarkets, and Liquor stores ensuring they are grounded on commercial insights.
2. Creating annual ‘win-win’ Joint Business plans with outlets.
3. Mobilise TDRs and Merchandising teams to flawlessly execute KDL Brand activities and Point of Purchase marketing programs.
4. Develop well-informed annual forecasts for the modern trade channel.
5. Deliver on agreed sales volume targets with regular performance reports and suggested actions to remedy volume shortfalls if any.
6. Collecting and analyzing competitor and market information and advising the Country Manager on their implications.

Minimum Requirements:

1. Bachelor's degree in Busines related field 
2. 5+ years of experience in the Alcoholic Drinks industry. Selling Spirits is highly preferred
3. Previously demonstrated success in sales 
4. Has a deep understanding of both General and Modern Trade business systems and all the levers of value creation and margin enhancement.