SALES INNOVATIONS MANAGER

Job Summary

The Sales Innovation Manager is responsible for spearheading innovative sales strategies, managing sales projects, and exploring new business opportunities to enhance market presence and drive revenue growth. This role involves the design and implementation of sales experiments, data analysis, and close collaboration with both the sales and marketing teams to ensure seamless execution of sales initiatives.

DUTIES & RESPONSIBILITIES

1. Sales Route Testing and Experimentation:

• Design and conduct experiments to test various sales routes to market.
• Analyze experiment outcomes to identify the most effective sales approach or model.
• Analyze results and iterate experiments to validate the consistency and reliability of the experiments.
• Continuously refine and improve sales routes to market based on data-driven insights.
• Develop comprehensive reports on findings and recommendations.

2. Project Management:

• Lead and manage multiple sales-related projects from conception through completion.
• Ensure projects are delivered on time, within scope, and within budget, while maintaining high standards of quality and innovation.
• Collaborate with cross-functional teams to ensure project alignment with overall business goals.
• Implement continuous improvement processes based on project outcomes.

3. Development of Logical Frameworks:

• Create and implement logical frameworks for sales experiments.
• Develop structured methodologies for testing and evaluating sales strategies.
• Ensure experiments are designed to provide clear and actionable insights.
• Develop tools and templates to support the execution of experiments.

4. Business Idea Development:

• Brainstorm and develop innovative business ideas to enhance sales RTM.
• Assess the feasibility and potential impact of new business ideas.
• Present business proposals to senior management with supporting data and analysis.
• Lead pilot initiatives to test new business concepts and models.

5. Modern Trade National Distributor Collaboration:

• Maintain a strong working relationship with the modern trade national distributor by providing support and monitoring performance to achieve targets.
• Develop and ensure implementation of joint business plans with Tier 1 and any other relevant Modern Trade outlets, in liaison with Marketing.
• Ensure company’s representation with Modern Trade customers

Academic and Professional Qualifications

• Bachelor’s degree in business, Marketing, Sales, Economics, or a related field. Advanced degree preferred.

Relevant Skills, Experience & Attributes

Minimum of 5 years of experience in sales innovation, business development, sales strategy, trade marketing, or a similar role.

Research Design Expertise:

• Strong background in research design and experimental methodologies.
• Ability to design, execute, and analyze experiments effectively.

Data Interpretation and Decision-Making:

• Proficiency in data analysis and interpretation.
• Ability to make data-driven decisions and provide actionable insights.

Project Management:

• Excellent project management skills with a track record of successful project delivery.
• Ability to manage multiple projects simultaneously and meet deadlines.

Innovative Thinking:

• Creative and innovative mindset to generate new business ideas.
• Ability to think outside the box and challenge conventional approaches.

Collaboration and Communication:

• Strong interpersonal and communication skills.
• Ability to work effectively with cross-functional teams and external partners.

Problem-Solving:

• Strong problem-solving abilities and strategic thinking.
• Ability to identify issues, propose solutions, and implement changes effectively.

Trade Marketing Knowledge:

• In-depth understanding of trade marketing principles and practices.
• Experience in developing and implementing trade marketing strategies.

Route to Market Knowledge:

• In-depth understanding of route to market models and the factors that make them successful.
• Practical experience in the development and application of different models for different business needs

Exports:

• Knowledge of EAC markets and experience in exports business development is an added advantage