TRADE MARKETING MANAGER

Reports to: Chief Marketing Officer

Job Purpose: Trade Marketing Manager is to plan and execute trade-specific marketing strategies to enhance product visibility, drive sales, and strengthen relationships with trade partners.

Functional Outputs / Activities per key performance area

• Develop and implement effective trade marketing strategies aligned with overall business objectives.
• Analyse market trends, competitor activities, and consumer behaviour to identify opportunities and threats.
• Collaborate with sales, category management, and other relevant departments to ensure alignment of trade marketing initiatives.
• Plan and execute promotional campaigns to support product launches, increase sales, and achieve market share goals.
• Coordinate with sales teams to develop promotional calendars and ensure timely implementation of promotions.
• Monitor and evaluate the performance of promotions, providing insights for future improvements.
• Build and maintain strong relationships with key retailers, distributors, and other trade partners.
• Collaborate with sales teams to understand customer needs and preferences, tailoring trade marketing initiatives accordingly.
• Develop and implement initiatives to enhance customer engagement and drive sales.
• Ensure consistent brand messaging and visibility in the trade channel.
• Develop point-of-sale (POS) materials, displays, and merchandising solutions to enhance brand presence in retail environments.
• Conduct regular store visits to assess the effectiveness of in-store displays and promotional materials.
• Conduct regular market analysis to identify industry trends, opportunities, and threats.

Prepare and present comprehensive reports on the performance of trade marketing initiatives, including recommendations for improvement.

Financial Management

• Manage the trade marketing budget effectively, ensuring cost efficiency and maximum return on investment.
• Provide accurate and timely financial reports related to trade marketing activities.

Risk Management

Identify the department’s risks, their various mitigations and keep track of them.

Compliance

• Ensure regulatory compliance in execution of activities within the country.
• Adherence to all company and In Country Policies and Procedures.
• Prepare and submit Trade Marketing reports.

Minimum Qualifications

• Bachelor’s degree in business administration or related field. Post Graduate Diploma in Business Administration preferred.
• 6 to 8 years relevant experience in FMCG Industry preferably in Brand Management/ Trade Marketing
• Comprehensive understanding of the in-country consumer market with strong acumen for numbers.
• Specialist Marketing Qualification

Desired Competencies

Leadership

• Must be a team player.
• Must be a self-starter and have an appreciation of business growth and priorities.
• Strong Leadership potential to effectively drive a business agenda and operational coordination of activities.

Knowledge.

• Advanced experience with MS Office and Excel
• Commercially astute with understanding of key commercial drivers

Skills

• Event Management
• Analytical Skills
• Strong consumer and customer marketing/sales capabilities
• Sales Channel Development

Attributes include:

• Self-Starter & Action Oriented
• Ability to harness peer Relationships
• Agile and Driven
• Collaboration
• Problem Solving
• Communication Skills

Growth Potential:

• Successful candidate will be set up for cross functional growth to Head of Marketing & Corporate Affairs role.

Physical Requirements and Environmental Conditions

• Frequency of travel: Occasional travel is required for market visits; location may vary and may require overnight stays
• Light physical activities and efforts required working in an office environment