Roles & Responsibilities:

• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software.
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms.
• Manage social media marketing campaigns ie Facebook, histogram and Twitter.
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Manage SEO campaigns.
• Set up conversion, pixel, and event tracking on the website and across various digital platforms.
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
• Analyze digital marketing analytics reports and share insights with management to develop optimization plans.
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the management team.

Minimum Requirements:

• Diploma in Marketing, Digital Marketing, Business administration, Public Relations, Mass Communication or related field 
• Minimum 3 working experience two of which must be in digital marketing.
• Have a portfolio and a proven track record of successfully executed digital marketing campaigns.