Roles & Responsibilities:

• Analyze social media marketing analytics reports and share insights with management to develop optimization plans.
• Market research on the brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display etc)
• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software.
• Manage SEO, digital advertising, social media marketing & marketing campaigns ( Facebook, Instagram, X etc)
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms.
• Set up conversion, pixel, and event tracking on the website and across various digital platforms.
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the management team.

Minimum Requirements:

1. Diploma Marketing, Public Relations, Mass Communication or related field 
2. At least 2 years experience in a similar role in corporate environment
3. Proven track record of successfully executed digital marketing campaigns

Salary: KShs. 25,000.00 - 30,000.00