Retail Sales Manager

Job brief

The Retail Manager manages the Retail sales operations ensuring that company volume sales, distribution/availability objectives are achieved within the assigned region

Key Responsibilities.

• Leading the retail selling activities within the region, including resource deployment and retail customer interactions. In charge of all retail sales operations in his /her assigned region at retail level.
• Developing and executing efficient route to market strategies to achieve optimal retail efficiency
• Mapping all retail stores in the assigned region
• Manage Van Sales and Tuk tuk sales reps/ supervisors in the assigned region and ensure product availability in all retail stores.
• Key priority account Management ensuring they have minimum 2 weeks minimum stock cover for all the products.
• Ensure all retail outlets are served adequately and product assortment is met.
• Mapping and recruiting and retail and convenience stores in the assigned region.
• Ensure continuous listing and distribution of new products, visibility drive through postering and merchandising.
• Creating a monthly marketing plan for retail especially on new products and ensure execution is done to 100%.
• Ensure that merchandising standards are met in store in all the convenience stores
• Monthly training of Field sales representatives to equip them with dynamics of the market elasticity.
• Sharing Daily, weekly, and monthly reports also with action plan to ensure targets are met and surpassed Month on month.
• Team management to ensure all person are on track and aligned with company objectives.
• Planning and budgeting annual Promotions including JBPs and ensure specific customers meet their assigned targets and sharing with them month on month performance.

Minimum Requirements

• Degree in a business-related field. Sales & Marketing preferred
• At least 6 years’ experience, 2 out of which in retail business in consumer goods set up