Marketing Technology - Sales Manager

Reports to: Chief Technology Officer

Job Purpose

The Technology Sales Manager will lead the growth of the company’s marketing technology (Martech) offerings across Africa. This pivotal role involves selling advanced technological products and services to businesses, ensuring they align with customer needs, and collaborating with internal teams to provide seamless support. As a key driver of business growth, you will identify and secure new opportunities, nurture client relationships, and deliver technology driven solutions that elevate clients' marketing capabilities. Additionally, you will oversee the sales team, ensuring targets are met while fostering innovation and collaboration within the organization. This role combines project management, client servicing, and operational oversight, requiring excellent organizational skills and a client-first mindset

KEY RESPONSIBILITIES & ACCOUNTABILITIES

This scope of work is presented to you as a guideline on the various duties and responsibilities of your current position in the Company. The Scope of work is not exhaustive, and you may be called upon from time to time to perform duties outside of this.

1. Business Development Strategy:

• Develop and implement a comprehensive business development strategy to identify, target, and secure new business opportunities for the Martech offerings with the broader business development efforts for media solutions.
• Proactively identify cross-selling and upselling opportunities within existing and new client portfolios to drive integrated media solutions.

2. Sales Strategy and Business Development

• Develop and execute a comprehensive sales strategy to drive revenue growth for company’s Africa’s technology solutions, including Martech, Adtech, and digital transformation tools.
• Identify new market opportunities and build a robust pipeline of prospective clients across the region.
• Collaborate with internal teams to create tailored sales proposals that align with client need and objectives

3. Client Relationship Management

• Build and maintain strong relationships with key decision-makers at client organizations, including CMOs, CIOs, and digital leads.
• Conduct needs analysis to identify client challenges and propose technology solutions that drive measurable business outcomes.
• Act as a trusted advisor, ensuring a deep understanding of clients’ industries and technology requirements.

4. Collaboration and Team Leadership

• Partner with company’s Africa creative, digital, and strategy teams to integrate technology into broader marketing and communication initiatives.
• Mentor and guide Tech (sales) professionals, fostering a high-performance sales culture

5. Market Insights and Product Expertise

• Stay abreast of emerging technology trends, including AI, data analytics, automation, and omnichannel marketing platforms.
• Provide thought leadership and client education on how technology enhances marketing performance.

6. Performance Management and Reporting

• Track and report on sales performance, ensuring alignment with revenue targets.
• Use CRM tools to maintain accurate records of leads, opportunities, and sales activities.
• Provide insights to senior leadership on market dynamics and client feedback to inform product and service innovation.

PROFESSION, TECHNICAL SKILL AND PREVIOUS EXPERIENCE REQUIRED

Education and Experience

• Bachelor’s degree in Business, Technology, Marketing, or a related field; MBA is a plus.
• A minimum of 5–7 years of experience in technology sales, preferably within the marketing or advertising industry.
• Proven track record of achieving or exceeding sales targets in a B2B environment.

Technical and Business Acumen

• Strong understanding of Martech, Adtech, CRM, and data-driven marketing tools.
• Knowledge of digital transformation strategies and how technology drives ROI in marketing.
• Proficiency in sales CRM platforms (e.g., Salesforce, HubSpot) an added advantage

Skills and Competencies:

• Strong organizational and project management skills with keen attention to detail.
• Excellent communication and interpersonal skills.
• Proactive problem-solver with the ability to anticipate client and team needs.
• Strong financial acumen to assist in budget tracking and management.
• Collaborative team player with a positive and professional attitude.

Desired Experience:

• Will have managed and run digital marketing projects from strategy to implementation.
• Will have a good understanding of measurement techniques and be able to use this knowledge to develop successful test and learn strategies.