Roles and Responsibilities:

1. Develop marketing strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
2. Deploy successful marketing campaigns and own their implementation from ideation to execution
3. Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
4. Produce valuable and engaging content for our website and blog that attracts and converts our target groups
5. Build strategic relationships and partner with key industry players, agencies, and vendors
6. Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
7. Oversee and approve marketing materials, from website banners, videos, catalogues, mailshots to hard copy brochures and case studies
8. Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
9. Analyze consumer behavior and adjust email and advertising campaigns accordingly
10. Research and analyses market trends and competitors.

Minimum Requirements:

• Bachelor's degree in Marketing or related field; Masters degree is an added advantage
• 4+years’ experience as a Marketing Coordinator, in Manufacturing or preferably Engineering industry
• Working in an ISO certified organization