HORECA SALES REPRESENTATIVE

SALES REPRESENTATIVE -HORECA

Job Summary

The overall purpose of the Sales Rep - HORECA role is driving revenue growth, developing new business and servicing existing customers

KEY RESPONSIBILITIES

• Manage and grow a portfolio of HoReCa customers
• Execute structured call cycles and visit schedules to all assigned customers
• Ensure accurate and timely order management
• Build and maintain strong relationships with key decision makers ( Chefs,buyers, owners)
• Identify and convert new business opportunities within the assigned segment
• Drive product penetration within existing accounts (Upselling & cross selling)
• Actively participate in trade fairs, activations and industry events
• Track and follow ups on tenders and business leads
• Ensure timely collections of all outstanding debts and maintain customer healthy credit positions
• Provide input on customer credit terms based on risk assessment and performance
• Collaborate with finance to ensure timely and accurate allocation of payments (Mpesa and EFT) & credit/debit not issuance
• Develop and present quarterly promotional plans and sampling proposals for HoReCa outlets
• Propose and implement in-store branding and visibility initiatives
• Propose and support sampling, activations and menu integration initiatives
• Ensure all customer complaints are logged, escalated and resolved
• Act as the primary point of contact for all HoReCa related customer inquiries
• Submit weekly and Monthly sales performance reports
• Track customer retention rate, growth & category performance
• Provide market insights, competitor activities and customer feedback

MINIMUM REQUIREMENTS

• Degree in business related course
• At least two years’ experience working in a busy sales department most preferred in HoReCa
• Strong relationship management, negotiation, interpersonal and communication skills
• Strong commercial awareness and business acumen